Blog

7 May 2019  •  Branded products

How To Maximise Your Brand Exposure During Sporting Events

Summer is on its way, and with it a whole host of sporting events. This year sees the Cricket World Cup, Rugby World Cup, Netball World Cup AND the Women’s Football World Cup taking place, so we’re set for a big year of sport!

So how can you take advantage of these major sporting events and turn them into a promotional opportunity for your brand? By using themed promotional products you can advertise your brand in a memorable way and encourage people to get in the sporting spirit. These novelty products can showcase the fun side of your business and open up conversation with clients in a light-hearted manner, making your brand stand out from the competition.

Shaped stress balls are great, low cost promotional items that can really have an impact on potential customers. They are fun and you can create a unique product that will be visible to people for a long time. By choosing a themed sporty stress shape – rugby, football, cricket, tennis, golf… – you can get in on the action while creating a memorable promotional message for your brand. These come in a huge range so no matter the sport, we can find a shape to suit you!

Keep moisture locked in when standing out in all weathers with themed lip balm. Available in golf ball, tennis ball and football shapes, these encourage wellbeing throughout the sports season and fit in well with any campaign during sports events. They’re small and portable, making it easy for whoever receives to carry them around and show off your brand!

If you’re considering a more niche item that truly shows your sporting spirit, why not go for hand clappers or bang bang sticks? A staple item at many sports events, these can be used to hold your own sports activities or simply to celebrate your favourite team. These items can generate lots of fun and encourage people to get involved – not just with the sport but with your company too.

For those actually wanting to take part in sport, you can’t go wrong with promotional items to help people to do so. Sports bottles are a great item that are going to be used again and again, firmly keeping your business in people’s minds while encouraging people to exercise and reuse water bottles. Drawstring bags are another low-cost item that are of great use to people doing sports – they can hold their gym clothes, healthy snacks, and of course their promotional sports bottle too!

Lastly, promotional sports balls can help get the word out there about your business. From golf to football, you can get balls and accessories printed with your logo so your brand is always on show while people are playing their favourite sports.

There is a huge variety of ways in which you can promote your brand during sporting events and make the most of the opportunities they provide. For all your promotional sporting needs – whether it’s clothing, promotional products, or sports accessories, contact Gilt Edged to find out how we can help you. Call us on 01604 671671 or email sales@giltedged.co.uk


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