Summer 2020 did not go as we expected, with coronavirus and lockdown restrictions meaning all large sporting events were cancelled or postponed. Any gatherings were small, with measures in place to keep people safe. Now the world is seemingly starting to emerge from the pandemic (fingers crossed!), summer 2021 is looking to be a good one. As long as they can operate in a safe way, a variety of big sports events are set to go ahead. This can be a great opportunity to recharge your marketing campaigns – people are going out, spending money, and celebrating with their friends and family. By sending people branded promotional items centred around these sports events, you can help people create memories with loved ones and they will associate these happy times with your business.
Summer Sports Schedule
There’s plenty of large sporting events taking place this summer that you and your business can get involved with. Why not host your own office sports day? Alternatively you could host an outdoors watch party with branded novelty items to bring more fun. Or send sports and fitness-themed products to your customers to encourage them to get active – there are lots of opportunities to get your brand out there during sports events!
Here are some of the national and global events you can celebrate this summer:
- The Euros starting 11th June
- Tour de France starting 26th June
- Wimbledon starting 28th June
- British Grand Prix – 18th July
- The Hundred Cricket Tournament starting 21st July
- Tokyo Olympic Games starting 23rd July
- Tokyo Paralympic Games starting 24th August
Our top sports product ideas
Whatever the sport, there is a promotional product to fit. Whether it’s a real rugby ball, a stress football or tennis ball shaped lip balm, themed products around the sport are fun, practical and great to put your branding on. These products help people associate your business with the sports event and memories created surrounding it. These products make memorable marketing campaigns and will be used frequently.
Another fun way to use sports promotional products is with merchandise made for fans and supporters. Get in the team spirit with items like hand clappers, thundersticks and whistles. These are perfect when people are watching live sports on TV and celebrating with friends and family. You can even get customisable face paint – you can brand it with your logo as well as choosing the colours of the paint itself! Match to your corporate branding or sports team colours for a unique promotional product.
Of course, global sports events are a useful tool to encourage the public to get active and join a sport. To do this, you need the kit! Branded sportswear can be a brilliant way to get people involved and there’s something for everyone. From specific kit for golf or football, to generic sports tops and outerwear there are many options available. All can be printed or embroidered with your logo so customers will think of your business every time they go for a run!
There is a vast array of promotional products and branded clothing that revolve around sport. Popular sports events attract a huge amount of attention, so they can be a really benefical marketing tool for businesses to jump on. Whether you are a business in the sports industry or not you can use the hype surrounding these events to your advantage, get people involved and celebrate supporting your team or country! You can see our full range of sports themed branded merchandise online; if you want more information or ideas please get in touch on 01604 671671 or email sales@giltedged.co.uk
