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Promotional Products Week 2016 | PPW 2016

Promotional Products Week 2016 (PPW) is planning to be even bigger next year according to the British Promotional Merchandise Association (bpma). The event held last September was deemed to be a success in its inaugural year with over 120 companies participating with various activities and promotions.

Over 8.2 million media impacts were created and the website attracted a top Google ranking. Plans are being made for a series of campaigns culminating in the 2016 event.

PPW – which this year is sponsored by PPD magazine as official trade media partner – will have a stand of its own at the Trade Only National Show. Staff from the bpma will be engaging with members on-stand to start planning their activity in support of the week. The key aim and driver of PPW is to raise awareness of promotional products to the wider business community as part of the marketing mix and help grow the market sector.


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Supported by The BPMA

bpma Director General Gordon Glenister commented ” This is a truly great opportunity for the whole industry to celebrate the success of the promotional product. ”

Nigel Bailey for PPD said “While the aim of PPW is to raise the profile and cognizance of the benefits of using promotional merchandise to end user customers, it is vital that the industry supports this important initiative. PPD will be getting behind PPW to raise awareness of the event amongst suppliers and distributors and help drive activity forward.”