Banks and financial organisations provide services that are more difficult to compare than other industries, so promotional gifts can be very useful in persuading customers to use one company’s service over another organisation. Therefore the promotional products that banks and financial organisations send to their customers need to send out the right message – that they are professional, can be trusted and that they can offer a great service.
One particular promotional product that is very popular with banks are promotional pens. Within the financial industry, pens are used daily for a number of things so why not brand them? They can be easily distributed to both employees and customers, who will both often need to use them in bank branches or in financial meetings. They are easy to use in direct mail campaigns and sometimes are readily available in bank branches for customers to take away with them, promoting the bank’s name and information to everyone that the customer comes into contact with.
Another item that can make useful promotional merchandise is calculators. Again they are used daily within the financial industry and are great to have within offices and bank branches. They are great for employees within the industry, as they will be used often and also within meetings, promoting your business to everyone that your employee comes into contact with during the working day.
Other promotional items that can be useful to the financial industry are technology items such as smart phone accessories or cleaning tools. Banks and financial organisations need to appear smart and up to date to their customers, so using high tech promotional gifts are a good way to do so. They can easily be used to promote particular services too, such as promoting an app or online banking.
Wallets and money boxes are also great promotional products for banks to giveaway to their customers, or potential customers. It encourages them to save money, and by putting the bank name and logo onto them they will associate saving money with that particular bank, therefore encouraging them to save with them and open an account.
