Research from the BPMA (British Promotional Merchandise Asscoaition) shows that customers buy from businesses that give them promotional gifts.
Business people across the UK have been questioned about what they do with and what they like about different promotional gifts as part of a major survey.
One of the most significant results of this comprehensive national survey carried out by an independent research company was that, as a way to remind us about a company, promotional merchandise works.
94 per cent of us remember the advertiser who gave it to us or the product advertised after we have had the item for six months and nearly two-fifths (39 per cent) of us are more likely to use a business that has given us a promotional product, when the need for the advertised product or service arises, rather than a similar business that has not given us anything.
Nearly half (46 per cent) of people questioned said that they like receiving free products that have an advertising message, and 98 per cent think that promotional products are not a waste of money. Half (50 per cent) said that they would like to receive such items more often.
