To Inspire - Promotional products which are useful and desirable are reused and often retained for years (BPMA).
To Connect - With innovative, sustainable, and delicious ways to surprise and delight customers with their latest order or engage visitors when they visit your stand at an event, ask your merchandise expert for ideas of how to connect with customers (BPMA).
To Educate - Promotional products can be seen by hundreds of people every day (BPMA). Why not educate people about your brand, values, or awareness campaigns?
And the obvious ones...
To drive revenue, increase engagement, spark conversations with potential and existing customers, and to raise awareness of your brand, values, or company message (BPMA). We can see that branded merchandise has several benefits. It isn't only used for making the recipient of the merchandise feel appreciated. Promotional products are more valuable than people think. Don't underestimate the power of promotional products and be sure to use them to your best advantage to help grow your brand and followers.
Promotional merchandise positively conveys your brand or message in a long lasting, memorable way (BPMA).
From the latest eco bottle to hand finished notebooks, promotional merchandise conveys your brand straight into your customers' hands. (BPMA).
Here are 10 reasons why and when you should consider promotional merchandise for your business and marketing campaigns:
1. Promotional Marketing - Promote your offers with incentives (BPMA). You could for example, order 50 promotional products with your logo and announce the first 50 people to tag you on socials (or other activity) will receive a discount off your services whilst receiving a free promotional product with your branding as hook to use and remember your business. This creates awareness to potential customers, driving customer acquisition which in turn leads to an increase in ROI. Subtle advertising with your logo printed on a custom gift is therefore a fantastic way to generate new leads, bringing in more revenue and profit to your business. Just ensure that the merchandise you select reflects the quality and values of your brand.
2. Referral & Thank You – Show your appreciation with a gift (BPMA). Your customers or staff want to feel valued, and there’s no better way to show this with branded merchandise. If the gift leaves a lasting impression on the recipient, this means that they are likely to refer your services to someone else.
3. Direct Mail – Create unique, memorable marketing campaigns (BPMA). Have you ever thought about sending promotional merchandise in the post? Have you pondered upon how you can acquire new business or remind existing customers? Mailing out gifts could be a great way to remind your customers who you are and inform people of your existence. Just be mindful of GDPR when sending your printed products in the post to new customers. We suggest you research this before approaching and acquiring new business. You want to leave a positive long-lasting impression of your brand, so you want to send out branded items with your logo respectfully and compliant with the UK laws and legislation. If you do this well, mailouts of promotional products can be hugely beneficial.
4. Seminars/Conferences & Trade Shows/Exhibitions – Give useful items to attendees (BPMA). Providing items that your audience will find useful provides the most beneficial impact in remembering your brand after receiving the item. For example, think of a branded mug that your event guests will use again and again at work or at home, compared to an item that has one-time use.
Instead of one useful item, consider promotional giveaway packs acting as goodie bags for each attendee. Why not feature an array of gifts for your next Trade Show or Open Day, starting with a printed high quality gift bag with additional promotional products inside that feature your logo and pantone colours that match your brand.
Browse our range of fantastic printed event merchandise here for any occasion. We have everything from promotional parasols, to branded gazebos, to eco name badges, to printed table cloths, to promotional fun and corporate giveaway items, and more! Order yours.
5. Retail & Souvenirs – Generate extra revenue with gifts and merchandise (BPMA). Have you thought about making money and generating income with the use of branded merchandise to promote your brand? One example could be ordering promotional memorabilia gifts in bulk from business branded product suppliers like us and upping the unit price to your individual customers. As we provide promotional products in bulk, the individual unit prices work out much cheaper so that you can afford large quantities of memorabilia to your fans, guests, and customers.
6. Advertising & Marketing – Use promotional products to reinforce a marketing message (BPMA). Conveying the right marketing message is imperative for any business or organisation. You can incorporate company values, awareness campaigns, or a slogan of your brand with the use of promotional products and business gifts for added impact. If you also re-launch a new product, want to convey a new marketing message to your audience, or go through a re-brand, opt for braded merchandise as a subtle, yet effective way to tell your audience.
7. Workwear & Uniforms – Create a consistent look across your teams (BPMA). Promotional workwear and branded clothing can be effective merchandise items to ensure consistency across your business. Your customers can identify your business by the colours and logo used, achieving brand recognition and corporate identity. Your staff, CEO, and business owners are the face behind the brand, and with the ever increasing video and social media content, wearing branded uniform is important. We are living in a world where social platform users scroll though their feeds quickly and so your brand needs to be identified right away. Our branded clothing can help you to stand out and differentiate yourself from your competitors.
8. Brand Awareness – Deliver instant brand recall (BPMA). Giving away a product with a promotional print of your logo will get your customers thinking about you, your brand, and your corporate identity. The recipient of your personalised gift will form positive associations with your brand. When this happens, they are likely to purchase your products or services. Raising awareness is vital for any business in any industry and is one of the fundamental principles of marketing. Getting your brand heard is the to key success for generating positive PR, healthy business growth, and lead generation. Next time, why not gift custom merchandise to your business colleagues or potential clients.
9. Experiential Events – Generate interest with desirable giveaways (BPMA). Desirable giveaways can be anything from fun printed socks to posh QR code business pens with your logo engraved. Whatever you are looking for, we at Gilt Edged Promotions have a selection of useful promotional giveaways and business gifts. Browse here for merchandise ideas.
10. Reward & Recognition – Acknowledge achievements with high end items (BPMA). Merchandise can be an effective way of showing gratitude. This can be expressed through laser engraved awards, branded trophies, medals, and luxury executive gifts. These are just some of the ways to thank your clients and send praise and recognition to your employees. These can all be achieved through the power of promotional gifts.
In the balance between brand building and sales, recent studies from the BPMA show that the items people love to receive are useful, relevant to both the recipient and the campaign, are fun, desirable, and innovative.
How Does Promotional Merchandise Create Meaningful Impact?
Brand Awareness - Promotional products offer a prime opportunity to get your brand seen regularly. Professional corporate gifts and company branded merchandise promotes a consistent image for your business. This is perfect for trade shows and event giveaways, manufacturing companies, hospitality, corporate, non-for-profit sectors like charities and universities, plus so much more. There will be a product out there for any industry. The great news about purchasing custom business gifts with us, is that you can filter by industry. Browse our merchandise by all industry types here.
Longevity and Reusable Gifts - Promotional products which are useful and desirable are reused and often retained for years. Your branding will remain fresh and relevant for your customers, with on going positive reminders to use your products or services again.
Cost-Effective - When it comes to budget, promotional merchandise is one of the most cost-effective uses of your budget. Digital printing offers the opportunity to brand hundreds of different items for a relatively small outlay. See our low budget gifts to help give your business the the boost it needs.
Conversation Starters - A delicious way to surprise and delight customers with their latest order or engage visitors when they visit your stand at an event is to use branded confectionery. Food and drinks are a increasingly popular promotional items according to the BPMA. With options to brand sweet tins, to brownies and printed cupcakes, there is something for everyone!
Multiple Impressions - Promotional products can be seen by hundreds of people everyday. Bags, umbrellas, clothing, reusable drinkware, and stationery are superb choices for putting your brand front and centre (BPMA). Bespoke, unique items can also generate wow factor.
Remember that company branded products are an effective way to promote your brand. If you can't find the right merchandise you are looking for, or would like some ideas of personalised business products for your customers, then contact us today with your enquiry here. We can provide free visuals so that you can see what your logo looks like on any of our personalised merch.
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